Dr. Lenita Davis is currently chair of the Marketing and Advertising Department at the University of Arkansas at Little Rock, where she also serves as the Executive Director of the Sales Program. A tenured full professor, Dr. Davis’ published research spans three key areas of marketing: sales, retailing and services. She has published frequently in an array of leading journals, including the Journal of Retailing, Psychology and Marketing, the Journal of Business Research, Journal of Services Marketing, Journal of Personal Selling and Sales Management, and the International Journal of Physical Distribution and Logistics Management. Dr. Lenita Davis holds a Ph.D. from the University of Cincinnati, an MBA from Xavier University, and a bachelor’s degree in Mechanical Engineering from Tuskegee University.
Biography
Dr. Lenita Davis is currently chair of the Marketing and Advertising Department at the University of Arkansas at Little Rock, where she also serves as the Executive Director of the Sales Program. A tenured full professor, Dr. Davis’ published research spans three key areas of marketing: sales, retailing and services. She has published frequently in an array of leading journals, including the Journal of Retailing, Psychology and Marketing, the Journal of Business Research, Journal of Services Marketing, Journal of Personal Selling and Sales Management, and the International Journal of Physical Distribution and Logistics Management. Dr. Lenita Davis holds a Ph.D. from the University of Cincinnati, an MBA from Xavier University, and a bachelor’s degree in Mechanical Engineering from Tuskegee University.